Former US Federal Reserve chairman Alan Greenspan once said that a fall in men's undies sales is a clear sign of a wide-scale financial crisis - well, guess what ...
A revised survey by the leading global research company, Mintel, shows relatively large drops in the sales of men's underwear in the United States.
The study, to be released April 9, projects a 2.3 percent drop in sales of all men's underwear products in 2009.
"Men's basic apparel products probably have the least fluctuating sales of all [apparel products]," Matt Hall, a spokesman for Hanesbrands Inc. said in an interview.
"But recessions impact all categories and men's underwear sales are no different... Men's underwear is a replenishment item."
No comments:
Post a Comment