Apple has removed from its online store a previously approved app built by gay adult company Athletic Model Guild.
The app in question is called AMG Beefcake and features non-nude, erotic images of male models. The galleries for the app come from the earlier work of company founder Bob Mizer, offering fans a wide selection of "Wild Bunch"-style images of men in jeans, leather jackets and a variety of 1950s styles.
“It’s one thing to deny nudity in the content that you make available to the public, but when you start censoring images that could very well pop up in a Diet Coke commercial, there’s something going seriously wrong,” AMG Director of Communications Christopher Trout said. “Even the federal government, which was once the gold standard for prudishness in the US, has never been this tyrannical about their censorship of the human body.”
Apple has also been criticized specifically for its inconsistent and overly harsh treatment of adult. Tech analyst MG Siegler of TechCrunh.com noted that with the release of the most recent iPhone operating system, Apple has the power to give app's movie-style ratings. AMG's Beefcake app was given the toughest rating, 17+.
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