
“We have an obligation to protect various Olympic Games-related marks, which include pictograms,” COC representative Isabelle Hodge told The Vancouver Sun. “But after reviewing all the information, we agree with Interactive Male that there’s little chance this particular pictogram will cause any confusion with existing Olympic pictograms.”
“It’s hard to resist the obvious jokes about confusing the COC with a gay men’s dating service,” Joe Rachert said, senior manager of promotions and public relations for Interactive Male. “Our advertising reflects our logo and often depicts two male models interacting in a manner that does not resemble any Olympic sporting activity that I’ve ever seen. Of course, there’s always a little sport involved in dating. But let’s face it: We’re a voice and video chatline for gay men. No one is going to mistake us for anything Olympic.”
No comments:
Post a Comment