Reported by gossip blog Gawker. Founded in 1974 by pioneer George Mavety the company started out publishing Dilettante, a mainstream arts magazine that folded after one year and gave way to Mandate, which catered exclusively to adult gay men. By the late '70s, Mavety titles claimed a circulation of 100,000 and had become the industry's leading adult titles.
"George was a pioneer," says legendary gay adult director Joe Gage of Mavety, who was straight and also published hetero titles like Juggs and Leg Show. "And unlike magazines like Playboy, which was unbelievably snotty and condescending when it came to acknowledging that there was a gay wing to adult films, George was the first person to see not only the profit but also the viability of gay material. He was the first person to do it in a big way, and I always admired him for that, for being inclusive instead of judgmental and snide. It's sad to see his company go."
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