Performer/director Jamie Hendrix (star of Object of Desire) announced his return to the gay adult industry in the beginning of June, and is currently in the midst of production on his yet-untitled comeback feature for his new production company, G&G Production. Hendrix, a performer and filmmaker since 1998 left porn to pursue “mainstream stuff” and to take care of his partner who had a stroke.
“You see a lot of things happening and you think it’s time to come back. You know – the commercial industry, when you’re talking about blockbusters, it takes some time to get that kind of money,” Hendrix said. “But this industry is still the best place to me, because you can generate faster revenue, and these days, you can do that between the DVDs, VOD and all these different things.”
“What I bring to the table now is that I can do these things really quick, but I can still enforce the characterization that I want and get a lot more out of it, in say, a week,” he added. “I know it’s not a three-week shoot or a full-blown production.”
With many changes that have occurred in the adult industry in the last eight years, Hendrix said he is not intimidated by a saturated DVD market or slow sales for hard product. He reminisced about his experiences in the era of big budget gay features.
“When you have a name like I do, it can last forever, as long as you produce the right stuff, and once you do, the product will sell,” Hendrix said. “When you work with really large crews and actors and you’re writing scripts and characters, characterizations. We did all of that – for instance, when we did VCA’s ‘Powerdriver,’ that was around $75,000 and that was back in ’96. That was back in the days when Chi Chi and a lot of us were doing huge productions.”
“I’ve been doing this since 1988, so I’ve been around a few years,” Hendrix said. “To be honest, it’s been like it was yesterday because people pretty much know who I am. We’ve had tremendous interest from distributors. It’s just the right time to come back.”
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