The pair of gay-themed Doritos ads that made the rounds on the Web Monday won’t air during the Super Bowl, according to a spokesman for Frito-Lay.
Frito-Lay director of public relations Chris Kuechenmeister told the Gay and Lesbian Alliance Against Defamation the ads were two out of 5,600 that were submitted to the company for its “Crash the Super Bowl” contest.
He said the ads were not among the finalists chosen by a panel of judges and have no chance of airing during the Super Bowl or otherwise.
Tuesday, January 25, 2011
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